Experiencias Prácticas de Transformación en Organizaciones de América Latina.
Teoría, casos y opiniones de esfuerzos por lograr empresas de clase mundial.
A Fair, Balanced, and Reality-Based Look at Performance Improvement Efforts in Latin American Organizations.
 
06-10-2006 | 20:49:28 - Ideas de Mejora

Business Process Management II. Administración de los Procesos de Negocios, Segunda Generación

Están apareciendo publicaciones hablando de un nuevo enfoque en la innovación de procesos, haciendo énfasis en el uso de la tecnología.

Cuál es su opinión? Que diferencia hay entre este enfoque lo indicado por Michael Hammer en su libro de Reingeniería de 1993?

Se adjunta la síntesis del reciente estudio publicado por APQC. Haga click aquí y lea el resumen ejecutivo.


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02-10-2006 | 17:25:00 - Ideas de Mejora

Marketing mistakes. Errores de Marketing

Tell us your marketing mistakes. Below you will find a description of one of them.

Descríbanos los errores de marketing que ha visto en algunas organizaciones. Abajo hay una descripción de uno de ellos.

The 10 Biggest Mistakes Marketers Make—Number 1: Merely Handing Off Leads to Sales
by Roy Young
September 19, 2006
Do members of your company's executive team—along with your peers throughout the organization—see the connection between marketing and the cash flowing into your company's coffers? If not, they probably view you as merely a tactical tool (brochure writer, a trade-show participant, Web-site "put-it-upper"), not a true strategic partner. And they likely underutilize marketing.
To deliver maximum value for your firm, you'll need to correct their misperceptions of marketing's value. How? Avoid the 10 biggest mistakes marketers make.
Adapted from book I wrote with Allen Weiss and Dave Stewart, Marketing Champions: Practical Strategies to Increase the Power, Influence, and Business Impact of Marketing (Wiley, 2006), this article is the first in a 10-part series designed to help you demonstrate the link between marketing and hard, cold cash.

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